The world of retail, and that of all things within our daily lives, have been incredibly influenced by that of the Internet and technology. Business has been changed by the way consumers and shopper now go online to shop and purchase items, objects, and materials. In fact, the 2010 holiday season showed that online shopping was at the highest ever, with more and more people using Black Friday and Cyber Monday sales through online sites, such as Amazon.
Merchants who have a physical store, also known as brick and mortar, can appreciate having online visual merchandising to reach current and potential clients.
What Is Online Visual Merchandising?
Essentially, online visual merchandising is the act of promoting goods or services through a visual presentation. This type of visual merchandising actually begins with the physical location of a store; the very building and that of the area could greatly enhance the visual appeal of the actual business.
Where online visual merchandising comes in is the appearance of a company’s online website. This can include everything from the colour scheme of the site, ease of use for users to find what they are looking for, where links are located, about pages, and more.
Benefits of Online Visual Merchandising
As more and more businesses learn to love the Internet, the importance of having an online presence can’t be ignored, especially in the continued rise of use for many people. While making sure that a physical location looks as well to that of a passing by potential customers, making sure that an online location works well too.
With online visual merchandising, businesses can showcase their products through several different means that are specially designed for use on the web and the Internet. There is also the continuing rise of the mobile market, with more and more people looking for information and shopping on their smart phones or tablets.
Disadvantages of Online Visual Merchandising
The disadvantages for online visual merchandising can actually hurt a business, as it can put off current and potential consumers. Here is a small list of the disadvantages of going overboard with online visual merchandising –
No Easy Navigation: User wants a website that they can easily maneuver around, where they can find what they are looking for. Many businesses may go overboard with their website design by hiding or making the site navigation very difficult to get around or even find.
Too Busy of a Design: Sometimes businesses will go overboard when it comes to trying to get as much information as possible on the website. This often means that the site has a combination of colours that shouldn’t go together or there is too much information for users to process.
Online visual merchandising can greatly affect how a business can operate both online and offline. An appealing visual website can entice users to not only visit the online presence of a business, but most times they will also visit the business if located within their city or state.